Sales Promoter – Winery

BGI Ethiopia

Addis Ababa
Posted 7 months ago

Job Features

Job CategoryAdministration(HR/Secretarial/Receptionist/Clerical/Governance/Security), Customer Service(Communications/Call Center), Sales Marketing
Job LevelJunior Level(1+2)
DeadlineMar 27 2020
SalaryAs per the company scale

Job Description

1. Point of Sales

  •  Document and file the list of all outlets including active outlets, temporarily closed and permanently closed outlets and update relevant data regularly.
  • Visit preselected outlets per day as per the schedule approved and submitted by the sales coordinator
  • Visit additional outlets on demand;
  • Obligated to visit every outlet route at least once a month regardless of the sales volume contribution of that outlet
  • Maintain a very good and smooth relationship with all the customers
  • Check the level of stock inside the fridges of the outlets, secure the fridge planogram is respected; is fully utilized; and is correctly positioned. Take any corrective action when required
  • Check proper positioning and functionality of company assets, follow up on the timely cleaning of draft machines, Co2 delivery and product delivery.
  • Negotiate with outlets for priority in dangling visibility.
  • Check the optimal placement of the visibility material placed outside and inside the outlet. Take any corrective action required.
  • Increase the number of Point of Sale (POS) in his/her area by prospecting actively and finding new POS and New Markets.
  • Effectively use the sales tools provided by the company and Routine daily/ weekly/ periodic reports on developments within his/her territory (Distributor/outlet) including relevant competitive information to aid management decisions.
  • Conduct night visits at least three (3) nights per week and 3 outlets per night.

2. Consumers

  •  Carefully observe and evaluate consumer behavior and category
  • Collect consumer related information and inform product benefits and features.
  • Build and maintain excellent relationship with consumers
  • Recruit and organize influential groups or individuals and maintain a strong relationship with them to strengthen support in the market and to use them when the need arises.
  • Arrange factory visits for influential people or groups when necessary

3. Promotional Activation

  •  Propose promotional activations and execute approved promotions in collaboration with the sales team and immediate supervisor
  • Evaluate the result of the executed promotion actions and produce reports
  • Distribute any promotional material professionally and keep records.
  • Communicate with consumers professionally and forward our product benefits and features.

4. In relation to competition

  •  Collect adequate information of competitors’ activity, and their market trend (distribution, pricing, promotional activities etc…)
  • Register retail outlets serving competitor brands only (draft or bottle) and closely follow up for penetration;

5. In relation to increasing prospects/special market

  •  Identify and develop new market potentials such as large-scale projects, new settlements, new areas, new channels etc.
  • Communicate with different organizations’ labor unions and negotiate to have priority and influence preference in availing our products and services in their clubs, canteens or bars

6. Report

  •  Weekly Outlet activation report (if any)
  • Event Report (a day after the event)
  • Fixed asset need assessment,
  • Fixed asset delivery report;
  • Advertising materials need assessment;
  • Advertising materials delivery report;
  • Quarterly update outlet profile/ Route profile
  • Number and details of new outlets opened and active each month
  • Number and details of closed and temporarily closed outlets each month
  • Any other data/report requested by the coordinator.
  • Personal commitment
  • Working hour Monday – Friday 7:30 AM – 4:30 PM
  • Depending on the need to work on after working hours including
  • Sundays and holidays
  • Strictly follow the assigned uniform for the day

Job Requirement

  • BA Degree or Diploma in Business Administration, Marketing or Customer Service
  • 0 to 2 years of work experience in related role in similar industry
  • Excellent interpersonal and communication skills,
  • Computer literate with basic knowledge of Word and Excel,
  • Excellent Language skills on English, Amharic and other local languages
  • Driving license at least 2nd grade with experience

How to Apply

  • Interested applicants who fulfill the above criteria can submit their CV and application letter through online at   within 5 working days effective from the announcement of this notice. 

Apply Online
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